Chicago — Storck USA, L.P. is launching a summer time advertising marketing campaign centered round “Comfortable Caramel Rock,” a customized music style designed to reflect the feel of Werther’s Authentic Comfortable Caramels. The corporate says the promotional push contains a nationwide sweepstakes giving customers an opportunity to win considered one of 200 limited-edition Werther’s Authentic Comfortable Music Machine prize packages.
Developed to leverage shopper curiosity in analog merchandise and retro designs and create a multi-sensory model expertise every customized prize features a retro-inspired transportable cassette participant, branded plug-in headphones, a Comfortable Caramel Rock mixtape that includes easy jazz and tender rock parts, and a 4.51-ounce bag of Werther’s Authentic Comfortable Caramels. The giveaway runs from via July 31, and requires individuals to observe the model’s official U.S. Instagram account, touch upon the sweepstakes submit, and tag two associates to enter.
“Comfortable rock music has that very same easy, indulgent really feel that individuals love about our tender caramels, so bringing the 2 collectively felt like a pure match,” says Kelly Cook dinner, president of Storck USA. “Comfortable Caramel Rock gave us a brand new solution to have a good time and reintroduce followers to the softer aspect of Werther’s Authentic.”
