European companies and types dominated the Epica Awards this yr. In truth, there’s not a single North American, South American, Australian, African, or Asian winner among the many eight Grand Prix designees.
The jury determined to award two Grand Prix in a pair of closely-fought classes (Movie and Accountability). In Movie, which continues to shine in an period of a number of media platforms, two very totally different movies for dwelling enchancment manufacturers gained.
Movie Grand Prix winner, “No Mission With out Drama”, from HeimatTBWA Berlin for long-running consumer Hornbach, transforms promoting into theatre with handcrafted units and choreography that flip a leaky pipe right into a “plumbing opera”.
The second Movie Grand Prix went to “We Have to Speak About Eli”, by Morgenstern for Maxbo in Norway. It hilariously portrays just a little woman who’s picked up some significantly dangerous language from Dad. The jury felt that it was pure leisure, completely pitched.
The Accountability Grand Prix – celebrating work for good causes – was additionally awarded to 2 totally different initiatives. “AXA – 3 Phrases” from Publicis Conseil in France helped victims of home violence discover safety as a part of a groundbreaking new insurance coverage protection. And “Miniatur Warmland” from Grabarz & Companion, for Deutsche Telecom, mixed know-how with the world’s largest mannequin railway to exhibit the potential affect of worldwide warming to a younger viewers.
There was a primary Epica Awards Grand Prix for South Korea, because of INNOCEAN, which gained the Innovation Grand Prix for the movie “Night time Fishing”, shot completely on the cameras of the Hyundai IONIQ automobile.
The PR Grand Prix went to McCann Paris and L’Oréal Paris for “The Ultimate Copy of Ilon Specht”. On the marketing campaign’s core was a documentary in regards to the copywriter behind the long-lasting line “As a result of I’m price it.” However the company used the movie’s launch on Worldwide Ladies’s Day to impress a far wider dialog in regards to the capacity of that single line to empower ladies and its significance within the battle for equality.
The Digital Grand Prix was awarded to “Camdom: The First Digital Condom”, from INNOCEAN Berlin for condom model Billy Boy in Germany. The distinctive utility for cellphones blocks the system, and all these close by, from filming intimate encounters which may doubtlessly be used as “revenge porn”.
The Print Grand Prix was awarded to the “IKEA – Made For Life” marketing campaign, from TRY in Norway. The basic and exquisite print advertisements hyperlink two totally different IKEA merchandise with a line of touching or humorous narrative. They mix copywriting and artwork course to elegant impact.
Community of the yr went to Publicis. TRY gained each Company of the Yr and Impartial Company of the Yr.
Based in 1987, Epica is the one international artistic award judged by journalists overlaying the artistic and communication industries, in addition to specialist reporters in fields starting from automotive to manufacturing.
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