Jeep is launching a wildlife print marketing campaign for the all-new 2026 Jeep Cherokee Hybrid shot completely in nature, the place the automobile’s hybrid expertise helped make the intimate photos doable.
Created by Publicis Canada in partnership with award-winning conservation photojournalist Patricia Homonylo, the marketing campaign locations the automobile and the artist inside actual wildlife environments with out overtaking them.
The marketing campaign was shot over two days in Muskoka, Northern Ontario. Nothing was staged or assured, solely noticed. The work is working in Nationwide Geographic and Canadian Geographic.
Homonylo is an award-winning conservation photographer and filmmaker. In 2024, she was awarded the grand prize and title Chook Photographer of the 12 months (by Birdoty), changing into solely the second girl to obtain this honor.
The marketing campaign for Jeep respects Homonylo’s follow, the place presence issues greater than proximity. “It hasn’t been about getting shut sufficient. It’s about being quiet sufficient,” she explains. “If I’m silent, if I’m nonetheless, animals will come nearer.”
In the course of the photoshoot, a Canada lynx, identified for its elusiveness, appeared briefly within the open. Owls, usually delicate to human proximity, remained close by longer than anticipated. A pink fox was photographed asleep within the snow, undisturbed. Every picture was the results of endurance, timing, location, and a intentionally minimalist strategy.
“Conventional automotive work usually depends on energy and presence, however this concept reimagines what that appears like,” stated Vini Dalvi, Chief Artistic Officer at Publicis Canada. “With the Cherokee Hybrid, quiet turns into a brand new expression of functionality.”
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