Whereas AI can present infinite solutions, Anthropic desires individuals to maintain asking questions on it—particularly, its influence on people.
The AI firm has launched a brand new movie, “Exhausting Questions,” created by Mom and directed by Myles McAuliffe. The work is the newest in Anthropic’s Maintain Pondering marketing campaign, which launched in September 2025 and goals to positions it as a accountable firm as AI use proliferates.
“Exhausting Questions” opens with footage of a burning home at night time. A voice asks, “Can AI be trusted?” It’s adopted by a montage of photos that reveal know-how’s extra controversial functions, like a toddler watching a tool and facial recognition software program.
The advert goes on to pose extra questions: “Who’s gonna hit the brakes, if we have to?” and “However wait a minute, why do we’ve got to have these items?”
Whereas the movie begins skeptical, it arcs towards extra hopeful questions towards the tip, like “Might AI assist individuals cease feeling misunderstood?” The pictures change in tone, too, exhibiting individuals embracing, smiling collectively, and having fun with nature.
The questions requested all through the movie didn’t come from artistic execs or copywriters, however from greater than 12,000 actual individuals from all over the world that Anthropic spoke with about their hopes and considerations relating to AI.
As Anthropic crops its flag as a accountable AI firm, “Exhausting Questions” additionally introduces a brand new initiative the place individuals can proceed to ask questions and get solutions about AI.
AI Responsibly
“Exhausting Questions” furthers Anthropic’s work that handle blended shopper sentiment in relation to AI.
