In January 2026, Open AI introduced beta testing for adverts on its platform ChatGPT. A number of weeks later, Anthropic aired two spots throughout Tremendous Bowl 60 that mocked how unwieldy and complicated the AI person expertise could be with interruptive promoting.
The adverts drew a response from Open AI CEO Sam Altman, who referred to as them “misleading.”
Nonetheless, the spots had been extensively admired by advertising and marketing creatives and execs. They had been heavy favorites going into Cannes Lions 2026, in the end taking residence the Movie Grand Prix, the pageant’s prime prize.
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