Grammy Award-winning singer Beyoncé has taken sole possession of SirDavis American Whisky, the model she based in partnership with Moët Hennessy.
Beyoncé – full title Beyoncé Knowles-Carter – launched SirDavis alongside Moët Hennessy (the wine and spirits arm of LVMH) in 2024.
The model was named after the Loopy in Love singer’s paternal great-grandfather, who was a farmer and moonshiner within the American south throughout Prohibition.
Dr Invoice Lumsden, director of whisky creation at Glenmorangie and Ardbeg, each owned by Moët Hennessy, designed the liquid for SirDavis, alongside head blender for the model Cameron George, and Beyoncé herself.
Bottled at 44% ABV, SirDavis is made out of a mash invoice of 51% rye and 49% malted barley. It retails for RRP US$89 (£79 within the UK).
Monetary particulars relating to Beyoncé’s takeover of the model haven’t been disclosed. The Spirits Enterprise has contacted Moët Hennessy for an announcement.
SirDavis American Whisky was Moët Hennessy’s first spirit model made out of scratch within the US.
The whiskey is crafted by third-party spirits producer MGP Components, and completed, blended and bottled in Texas, the place the singer is from.
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