Inventory Spirits Group is tapping into the shot event with a Scotch whisky-based, vanilla-flavoured liqueur: Clan Campbell Clean Shot Vanilla.
Clan Campbell Clean Shot Vanilla combines blended Scotch whisky with vanilla flavour, and sits at 25% ABV.
The product was designed to take pleasure in as a shot, neat or over ice, as a part of mid- to high-energy events.
Anne Martin, CMO at Inventory Spirits Group, which owns Clan Campbell, mentioned: “The whisky class has been shedding relevance with youthful grownup shoppers, and Clean Shot Vanilla is designed to deal with that instantly.
“Constructing on Clan Campbell’s growth throughout Europe and the introduction of Honey and Lime variants, we’re evolving the model with a extra accessible, flavour-led, and lower-ABV proposition that displays how folks wish to drink as we speak.”
Clan Campbell Clean Shot Vanilla is being rolled out throughout France and will likely be supported by a multi-channel advertising marketing campaign. Additional launches are deliberate all through Europe later this yr.
Inventory Spirits group mentioned Clean Shot Vanilla was created to cater for youthful grownup drinkers who’re on the lookout for extra approachable spirits, each in style and in how they’re consumed. The brand new product goals to fulfill drinkers looking for flavoured and lower-ABV drinks.
An MMR research of 529 folks in France aged between 20 and 49 indicated a 67% buy intention for Clan Campbell Clean Shot Vanilla.
The whisky-based liqueur is priced at RRP €13.40 (US$16) per 700ml bottle.
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