White Claw proprietor Mark Anthony Group has expanded its ready-to-drink (RTD) portfolio with the acquisition of The Finnish Lengthy Drink, which is backed by actor Miles Teller.
Mark Anthony Group is already The Finnish Lengthy Drink’s unique distributor in Canada, supporting its enlargement available in the market, and can now construct the model throughout North America following the acquisition.
The deal is anticipated to shut within the coming weeks.
Mark Anthony Group’s CEO, Phil Rosse, stated: “Our focus has at all times been on constructing and scaling manufacturers that stand out of their class and resonate with customers.
“Lengthy Drink has already established sturdy momentum and a transparent level of distinction within the RTD area, and we see a significant alternative to construct on that success by increasing its attain and bringing it to extra customers.”
Finnish Lengthy Drink will be part of Mark Anthony Group’s RTD portfolio, which incorporates White Claw, Mike’s Laborious Lemonade and Cayman Jack Cocktails.
The transfer marks Mark Anthony’s first main spirits-based RTD acquisition as its different manufacturers are predominantly made with a malt base. In 2024, The Finnish Lengthy Drink bought 2.6 million nine-litre circumstances, after surpassing the million-case mark two years earlier.
Finnish Lengthy Drink was based in 2018 by Mikael Taipale, Ere Method, Sakari Manninen and American Evan Burns.
The group shared the intention of bringing Finland’s nationwide drink to the US, which in Finland, references a ‘lengthy drink’ constructed from gin and – mostly – grapefruit soda.
The model’s backstory nods to the lengthy drink’s creation by Finland’s authorities for the 1952 Helsinki Summer season Olympics.
Taipale stated: “Lengthy drinks have been round in Finland for generations. After we got down to launch The Finnish Lengthy Drink, we needed to create a model wealthy with custom for generations to return.”
Burns added: “We’ve acquired an unbelievable fanbase and workforce that has propelled The Finnish Lengthy Drink to be one of many breakout RTD manufacturers, however many customers are nonetheless but to strive it.
“Becoming a member of the Mark Anthony Group to leverage their observe file of scaling iconic RTD manufacturers provides us an enormous alternative to speed up progress and introduce Lengthy Drink to a wider viewers.”
The model’s vary contains Conventional, Zero, Robust, Cranberry, Pineapple and Peach expressions.
It has attracted numerous celeb endorsements within the time since launching, together with skilled golfers Rickie Fowler and Justin Thomas, DJ Kygo and actor Nina Dobrev.
Whiplash actor Teller, who’s a co-owner, commented: “I first got here throughout Lengthy Drink as a fan – it felt completely different from anything on the market.”
He described Mark Anthony because the “proper companion to introduce the model to much more individuals with out shedding what made individuals get pleasure from it within the first place”.
The Finnish Lengthy Drink was the tenth fastest-growing spirits model on this planet in 2024, in keeping with information from The Model Champions 2025 report.
In January 2023, on the time when Teller elevated his stake within the model, it was distributed in 43 US markets and stood because the fourth most-popular RTD model within the nation.
In current months, different RTD acquisitions have seen Sazerac choose up Soiled Shirley and Molson Coors agree to purchase the corporate behind Monaco Cocktails.
