The Loyalty Newswire from The Smart Marketer
This version covers: Accor, Agoda, Air Canada, CLMP
, Contentsquare, Digital Wallets, IndiGo, Jacksons Meals Shops, Japan Airways, Klaviyo, Kroger, Leal Hub, Marriott Bonvoy, Mastercard, Sandals & Seashores, Timewise, Upside, World of Hyatt
FROM THE EDITOR
There’s information of recent program bulletins and partnerships amongst main manufacturers together with Air Canada, Hyatt, Marriott, and Uber. We additionally share analysis on Gen Z journey preferences in Asia and why many loyalty applications are thought-about to have hit a plateau.
The tutorial calendar is filling up on the Loyalty Academy within the latter half of 2026. Begin with the small print on this fall’s CLMP
coaching workshop in Mexico Metropolis, and examine the web site for updates on workshops in Brazil, Colombia, Dubai, and the US.
Invoice Hanifin, Managing Editor — The Smart Marketer
SHORT TAKES
- [Global] McKinsey International Publishing’s Annual Studying Checklist
- [Global] Marriott Bonvoy, Japan Airways Deepen Loyalty Partnership
- [Global] Uber Declares Acquisition Supply for Supply Hero
- [Global] Contentsquare Companions With Klaviyo to Flip Behavioral Alerts Into On-Model Focused Campaigns
- [UK] Mastercard Examines Sale of UK Funds Subsidiary Vocalink
- [US] America’s Finest Corporations of 2026 (Time)
CLMP
TRAINING SPOTLIGHT — MEXICO CITY
Licensed Loyalty Advertising and marketing Coaching
Workshop Coming to Mexico Metropolis
Leal Hub, the main buyer loyalty and technique consultancy in Mexico, is internet hosting a CLMP
workshop with the Loyalty Academy in Mexico Metropolis on October 21–22. That is the credential that distinguishes professionals who design and lead buyer methods in B2C and B2B markets — an necessary skilled growth alternative for loyalty practitioners throughout the area.
FEATURED STORIES
Air Canada’s Aeroplan and World of Hyatt Bringing Members Extra Methods to Earn and Redeem
Air Canada’s Aeroplan and World of Hyatt introduced a collaboration giving members extra methods to earn and redeem rewards throughout journey experiences. Bringing collectively two of the journey business’s hottest loyalty applications, the tie-up expands member advantages throughout a mixed community of greater than 1,300 locations and 1,500 inns. Whether or not flying with Air Canada or staying at collaborating Hyatt properties, members will get pleasure from larger flexibility and extra seamless alternatives to earn and use factors all through their journey journey.
Jacksons Meals Shops Evolves “Let’s Go Rewards” Program With PAR Know-how
Jacksons Meals Shops, a high comfort retailer with greater than 300 areas throughout Idaho, Nevada, Oregon, Washington, Arizona, California, Montana, and Utah, has chosen PAR Retail to help the evolution of its buyer loyalty program, Let’s Go Rewards. The Meridian, Idaho-based chain — No. 28 on CSP’s 2026 Prime 202 rating of convenience-store chains — is trying to strengthen personalization because it scales this system. PAR Retail’s platform combines buyer information with real-time intelligence, giving Jacksons the instruments to ship extra focused gives as buyer conduct evolves.
Accor, IndiGo Merge Loyalty Applications
Accor and IndiGo Airways launched a reciprocal loyalty factors change between ALL Accor and IndiGo BluChip. This system permits members to transform factors between resort stays and air journey. The tie-up is described as the primary of its type between an airline and a hospitality model in India, Accor stated in an announcement. It targets frequent vacationers throughout metro cities and tier-one and tier-two markets in India, the place journey demand continues to develop.
Agoda 2026 Journey Outlook Report: Key Tendencies for Trade Companions to Capitalize on the 12 months Forward
The 2026 Journey Outlook Report highlights data-driven developments set to affect journey throughout Asia within the subsequent yr. Drawing on a survey of Agoda prospects in key Asia-Pacific markets, the report spotlights shifts such because the rising reputation of secondary locations, rising demand for experiential journey, and rising expectations for seamless, technology-driven journeys.
New Upside Analysis Reveals Most Retail Loyalty Applications Have Hit a Plateau
Upside launched Escaping the Loyalty Plateau, a brand new report discovering that almost all retail loyalty applications are failing to drive the conduct change they had been designed to provide. Based mostly on survey information from greater than 12,000 U.S. customers and retailers, the report reveals that whereas 86% of customers say loyalty rewards matter to them, common program utilization lags manner behind — leaving alternative gaps of as much as 48 proportion factors.
Learn the story
New Shopper Analysis From Kroger Precision Advertising and marketing, Powered by 84.51°
New analysis from Kroger Precision Advertising and marketing, powered by 84.51°, finds that back-to-school season is reshuffling the place households store and what lands within the cart. Thirty-five p.c of customers report shopping for totally different manufacturers throughout the interval — an actual alternative to win new prospects — whereas 30% are leaning extra on pickup or supply to simplify busy weeks. The takeaway for loyalty entrepreneurs: back-to-school isn’t only a merchandising occasion, it’s one of many few home windows every year when buying habits are genuinely up for grabs.
Cellular Cost Market Dimension Price $19,864.19 Billion by 2035
A brand new market report tasks the worldwide cell cost market will attain $19,864.19 billion by 2035. The U.S. section alone is anticipated to hit $4,171.48 billion, whereas Europe climbs to $3.45 trillion, pushed by increasing digital pockets utilization, NFC-based contactless funds, PSD3 open banking, EU on the spot funds, and government-led real-time cost initiatives. For loyalty entrepreneurs, the expansion underscores how central cell wallets have gotten to the redemption and engagement expertise — not simply the transaction itself.
Mastercard Ushers in a New Period of Digital Pockets Innovation
Mastercard is introducing Mastercard Pockets Companies, a set of software program instruments and providers that simplifies the creation of pockets capabilities on each iOS and Android, permitting extra corporations to shortly add safe, trusted contactless funds into their apps. New digital wallets might give customers extra selection, as corporations worldwide will be capable to layer in advantages, rewards, reductions, factors, or options to encourage adoption. These gamers stand to learn too, constructing stronger connections and engagement with their consumer bases.
Timewise Debuts New Loyalty Program and Cellular App
Timewise’s new cell app and Smart Rewards program at the moment are dwell throughout the chain’s 200-plus comfort shops in Texas and New Mexico. Constructed with c-store app developer Rovertown, the platform bundles gas reductions, the Refreshment and Curler Grill golf equipment, automobile wash financial savings, and personalised in-app gives. New members can save as much as 30 cents per gallon on their first fill-up, with further financial savings on future purchases. Timewise, a part of Shell’s U.S. retail community, says this system is designed to ship significant financial savings on the pump and past.
Kroger Rewards Program Expands With New Methods to Save
Kroger introduced that rewards program members have extra flexibility in how they use their rewards. Members can now redeem their Factors for {dollars} off groceries in-store and on-line, along with gas reductions on the pump. “Gasoline Factors” are merely “Factors,” giving members the liberty to decide on how they save.
Sandals® and Seashores® Resorts Launch Rebranded Loyalty Program, ‘Island Insiders Membership’
Sandals and Seashores Resorts unveiled its new Island Insiders Membership, the following chapter of its refreshed loyalty program. Changing the long-running Sandals Choose Rewards program (established in 2008), the brand new program is designed to raise the visitor expertise with a extra immersive strategy to awards and recognition. Efficient July 1, 2026, the transition preserves members’ present standing and current advantages whereas increasing entry to enhanced rewards, unique occasions, and enriched experiences that convey members nearer to the Caribbean.
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