From scale to significance, every part you have to know in regards to the Australian loyalty market
The Wiser Loyalty podcast seeks out the brightest minds in loyalty advertising and marketing across the globe. On this collection we carry you interviews with C-level executives who’re remodeling technique into measurable advertising and marketing campaigns and impacting change within the methods manufacturers join and construct relationships with their clients.
On this episode, Invoice speaks with Adam Posner, CEO and founding father of The Level of Loyalty, an Australian-based unbiased buyer loyalty consultancy. Adam has been advising manufacturers on loyalty program technique since 2007, and since 2013, he has commissioned and authored nineteen in-depth shopper analysis research below the title of For Love or Cash
.
The research observe the heartbeat of buyer loyalty and loyalty packages in Australia and New Zealand and are instructive to model and loyalty entrepreneurs wherever they do enterprise.
The theme of the just-released 14th version of For Love or Cash is IMPACT. As Adam shares, “details are details, however tales are remembered.” There are many details on this report, and Adam brings all of them collectively on this dialog through this aggregating mantra: “a stat offers an perception, an perception provokes you to take an motion, an motion creates an impression.”
In a panorama the place almost each Australian shopper belongs to a program, the dialog is shifting from scale to significance. From identification to id. Be a part of Adam and host Invoice Hanifin, Managing Editor The Sensible Marketer, to stroll by way of probably the most provocative findings of the 2026 report, and study his views on the place loyalty is heading.
This dialog is so wealthy, we shall be posting it in three components. On the finish, it is possible for you to to pay attention by way of the whole recording and benefit from all of the insights and provocative views.
Time Stamps for the Time Starved
2:11 – The Impression Version – What does it imply?
5:19 – Key Perception: Excessive loyalty penetration however decrease recall
9:45 – Shifting from “identification to id”
13:14 – 11 Parts that Offset Factors Worth in Loyalty
16:48 – The significance of Comfort and Time
18:04 – The SPVX index – Easy, Private, and Useful
20:41 – Why do Subscription Packages have Client Affect?
The publish Wiser Loyalty Podcast: Adam Posner & The 14th Version of For Love or Cash™ – Half One appeared first on The Sensible Marketer.
