From scale to significance, all the pieces it is advisable know in regards to the Australian loyalty market
Wiser Views brings you interviews with executives who’re influencing development and alter in digital and buyer loyalty advertising and marketing.
That is half two of a three-part dialogue with Adam Posner, CEO and founding father of The Level of Loyalty, hosted by Invoice Hanifin, CEO Clever Marketer Group.
Since 2013, Adam has authored nineteen in-depth shopper analysis research beneath the title of For Love or Cash
. The research monitor the heartbeat of buyer loyalty and loyalty packages in Australia and New Zealand and are instructive to each manufacturers and loyalty entrepreneurs.
In Half One, Adam walked by way of probably the most provocative findings of the 2026 report and shared his views on the place loyalty is heading. We talked about this 12 months’s theme: IMPACT, and the way buyer loyalty is shifting from scale to significance.
On this section, we transfer on to debate why loyalty packages proceed to be information wealthy and relevance poor, whether or not agentic buying will kill buyer loyalty, and get a sneak peek into JOY.LT, the agent created by Adam for individuals who wish to question the report and customise the best way they will use the leads to their enterprise.
Half Three might be revealed subsequent week.
Time Stamps for the Time Starved
0:25 – Why are Loyalty Packages, Information Wealthy and Relevance Poor?
4:31 – Will Agentic Customers Kill Loyalty?
9:24 – JOY.LT (The Easter Egg)
The submit Wiser Views: Adam Posner & The 14th Version of For Love or Cash™ – Half Two appeared first on The Clever Marketer.
