Whereas the world’s biggest-selling vodka model noticed one other yr of decline, the remainder of the highest 5 all posted stable progress in 2025.
Assessing The Model Champions 2026 report, final yr confirmed why vodka manufacturers shouldn’t be ignored within the spirits world.
The class has confirmed repeatedly that it’s a robust workhorse, with nearly all of the class’s biggest-selling manufacturers securing vital gross sales, and all however two manufacturers within the prime 10 in progress in 2025.
One of many manufacturers in decline was the undisputed biggest-selling vodka, Diageo’s Smirnoff, which, whereas comfortably prime, will nonetheless be questioning easy methods to get again on the precise facet of progress.
With rising competitors from different classes, comparable to Tequila and ready-to-drink (RTD) merchandise, the general class posted a flat efficiency final yr (up 0.08%), in line with Euromonitor information.
This yr’s Vodka Model Champion was Ukraine’s Morosha, owned by World Manufacturers, which repeated the success for the nation after Nemiroff’s triumph within the 2025.
So how did the world’s largest vodka manufacturers get on in 2025? Scroll all the way down to see the largest performers.
The complete Model Champions 2026 report is free to learn on-line.
Proprietor: Novabev
2021 3.3 | 2022 4.0 | 2023 4.4 | 2024 4.7 | 2025 4.9
Progress: 4.6%
Place final yr: 9
Although it fell a spot from final yr, Arkhangelskaya posted its highest gross sales determine since its launch in 2015 with 4.6% progress because it edged in the direction of 5 million instances.
The model’s proprietor, Russian firm Novabev, was hit by cyber assault in July final yr, which disrupted its Winelab retail enterprise.
Proprietor: Gallo
2021 5.1 | 2022 5.1 | 2023 4.9 | 2024 5.1 | 2025 4.95
Progress: -3.8%
Place final yr: 8
Gallo’s New Amsterdam Vodka took a stumble final yr, which introduced its gross sales to only beneath 5m instances. Its outcomes had been principally in keeping with its gross sales from the previous 5 years, the place it has persistently hovered across the five-million mark.
Gallo up to date the model’s look final April with a brand new emblem, label and icon to spice up its visibility on cabinets, however it might want one other yr for the makeover to repay.
Proprietor: World Spirits
2021 n/a | 2022 n/a | 2023 n/a | 2024 2.1 | 2025 6.1
Progress: 190.5%
Place final yr: n/a
One to look at, and marking its debut as a prime 10 best-selling vodka model, World Spirits-owned Pshenychna Sl’oza actually put its foot on the gasoline in 2025, having solely launched the yr prior, with an outstanding 190.5% soar to six.1m instances.
The model is also referred to as Most interesting Wheat, and World Spirits put a few of its rocket rise all the way down to demand in Europe for high quality mid-priced merchandise, with Pshenychna Sl’oza made out of durum wheat, ultra-soft water, and a seven-stage filtration course of.
It was additionally the one vodka to be named within the prime 10 fastest-growing spirits of 2025.
Proprietor: Radico Khaitan
2021 3.7 | 2022 4.8 | 2023 6.2 | 2024 7.1 | 2025 8.2
Progress: 14.6%
Place final yr: 7
Indian vodka Magic Moments, owned by Radico Khaitan, is sort of 5 million instances stronger than it was in 2021, after registering gross sales of 8.2m instances in 2025. The model first surpassed 5m in 2023 and appears on monitor to move the following huge milestone within the coming years.
The model additionally welcomed a stablemate final July when Radico Khaitan launched premium saffron-infused vodka The Spirit of Kashmyr into the high-end phase of the class.
Proprietor: Maspex Group
2021 10.8 | 2022 10.5 | 2023 9.5 | 2024 9.5 | 2025 9.2
Progress: -3.3%
Place final yr: 6
Regardless of a flurry of exercise lately, from debuting a canned soda to new flavours and even a model refresh, Polish vodka Żubrówka was unable to curb one other yr of decline after falling by 3.3% to 9.2m instances.
The model’s vary consists of its flagship bison grass vodka, flavoured expressions, and a premium-positioned crystal-clear Biala variant, which has seen 39.4% year-on-year progress within the UK in line with its distributor out there, Paragon Manufacturers.
Żubrówka has an ambition of turning into the quantity two branded vodka within the UK by 2027, so maybe the focused method in a market identified for having an urge for food for vodka might flip its general progress round subsequent yr.
Proprietor: Bayadera Group
2021 9.2 | 2022 8.6 | 2023 9.1 | 2024 10.0 | 2025 10.5
Progress: 5.0%
Place final yr: 5
Bayadera Group’s Hlibny Dar vodka backed up its robust efficiency in 2024, the place it handed 10m instances, with one other commendable rise to 10.5m instances.
The Ukrainian vodka model’s gross sales might have suffered from Russia’s invasion, which started in February 2022, nevertheless it has since rebounded to submit three successive years of progress.
Proprietor: World Spirits
2021 7.9 | 2022 6.2 | 2023 9.4 | 2024 10.3 | 2025 11.2
Progress: 8.3%
Place final yr: 4
World Spirits-owned Morosha was our awarded the title of Vodka Model Champion this yr – a title effectively earned after a 2025 by which it jumped by virtually a million instances, from 10.3m to 11.2m. In a troublesome market, this progress was no imply feat.
Additionally noteworthy was its restoration from 2022, with the model virtually doubling its quantity gross sales since that point. Like its fellow Ukranian model above, Morosha was additionally impacted by Russia’s invasion.
Proprietor: World Spirits
2021 10.9 | 2022 9.4 | 2023 11.0 | 2024 11.2 | 2025 11.7
Progress: 3.9%
Place final yr: 3
Absolut, be careful. Final yr, World Spirits’ best-selling vodka closed the hole between the 2 manufacturers after registering 11.7 million nine-litre case gross sales in 2025.
Final yr, the hole between the 2 manufacturers was 900,000 instances. Now, that hole has shrunk to 600,000. Placing the competitors apart for a second, Khortytsa can no less than be assured that 12m is likely to be on the playing cards for the following yr, contemplating its trajectory since 2023.
Proprietor: Pernod Ricard
2021 11.7 | 2022 13.0 | 2023 11.9 | 2024 12.1 | 2025 12.3
Progress: 2.2%
Place final yr: 2
Pernod Ricard can think about its mission with Absolut profitable after turning across the model’s fortunes following a troublesome 2022. The two.2% improve marked a 3rd yr of progress on the trot for the model.
Regardless, Absolut is trying forward fairly than over its shoulder and is persistently on the centre of tradition – and a spotlight – whether or not that be because of partnering with blockbuster Depraved, digital music competition Tomorrowland, or launching the ‘hottest vodka of the yr‘ with scorching sauce model Tabasco.
Earlier this yr, we spoke with the model’s international vice-president of selling on the technique for making each Absolut and the vodka class as an entire stand out.
Proprietor: Diageo
2021 26.5 | 2022 28.1 | 2023 26.0 | 2024 24.4 | 2025 23.4
Progress: -4.1%
Place final yr: 1
Diageo’s Smirnoff dwarfed the remainder of the pack by almost double, with 23.4 million instances offered in 2025. Nevertheless, the whole marked a 4.14% drop for the world’s biggest-selling vodka model.
Whereas its standing as the highest canine isn’t in peril, strikes comparable to turning its RTD Smirnoff Ice into cans final yr, in addition to a marketing campaign besides, present Diageo is severe about bringing the model again into progress.
Maybe this shall be addressed when new CEO Sir Dave Lewis shares his up to date technique for Diageo in August.
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