[Amsterdam, May, 2026] – AI is not a facet venture in hospitality. New analysis from Mews exhibits that 98% of hoteliers have used AI throughout their operations within the final six months. On common, it’s concerned in 11 of the 19 commonest resort duties and handles greater than half the workload in these duties. Adoption spans entrance workplace, business, F&B and management, and is highest in upper-midscale, upscale and luxurious properties.
Regardless of this widespread adoption, 59% of hoteliers say the entrance desk welcome and check-in ought to keep human-led. The discovering is most pronounced amongst properties already utilizing AI extensively, suggesting that hands-on expertise with AI sharpens hoteliers’ intuition for the place the human contact is irreplaceable.
The Mews Hotelier Survey 2026, performed between December 2025 and March 2026 throughout greater than 500 properties globally, offers a transparent image of the place the hospitality business at the moment stands on AI, and the place it’s drawing the road.
“The information tells a constant story: hoteliers are optimistic about AI and keen to make use of it broadly, however they’re additionally exact about its position,” mentioned Wouter Geerts, Director of Market Analysis at Mews. “Consolation with AI goes up with expertise, and so does the conviction that sure visitor moments ought to keep human. That isn’t resistance to AI. It’s a mature understanding of what it’s for.”
The survey plots 19 widespread resort duties throughout a matrix of utilization and luxury with full automation:
Optimism and belief in AI are excessive throughout the board
92% of hoteliers are optimistic about AI in hospitality, and 83% belief AI instruments to help decision-making. However governance has not stored tempo. Forty-one p.c of hoteliers don’t have any formal AI coverage in place, counting on verbal pointers or nothing in any respect. The information exhibits a direct relationship between governance and belief: properties with a proper AI coverage report 92% sturdy belief in AI, in comparison with 49% amongst these with no pointers.
Income is rising as the subsequent precedence. Among the many most AI-proficient properties, 52% establish income progress as the first final result they need AI to help, forward of effectivity or value discount. Properties with sturdy AI expertise index considerably increased on income outcomes: elevated income, increased spend per visitor, improved upsell.
This shift towards income can be pushing hoteliers to demand extra from their AI instruments. Responses have to replicate how a selected property operates, not simply business averages. Pricing selections have to account for that property’s knowledge, not generic alerts. To help this, Mews is constructing a semantic layer – a basis that offers AI instruments entry to the institutional data that at the moment lives in spreadsheets, in folks’s heads and throughout disconnected techniques. The aim is AI that understands a property’s context, not simply its knowledge.
“Motels have spent the previous couple of years getting the operational foundations proper. What we’re seeing now could be a shift in how hoteliers take into consideration AI,” mentioned Matt Welle, CEO of Mews. “The query is not whether or not to make use of it, however the place it creates probably the most worth. And that requires AI that understands how a selected property works. That’s what we’re constructing with the semantic layer: a basis that offers each AI instrument the context it must act appropriately for that resort, not only for inns basically.”
The AI-enabled way forward for hospitality shall be a central matter at Mews Unfold, going down on Might 27 in Amsterdam.
About Mews
Mews is the working system for hospitality, unifying workflows throughout income, operations and the visitor journey so groups can automate the mundane and concentrate on memorable visitor experiences. The Mews platform spans PMS, POS, RMS, Housekeeping and Funds, serving to hoteliers transfer from property administration to revenue administration. Powering 15,000 prospects throughout 85 international locations, the corporate was named Greatest PMS (2024, 2025, 2026), Greatest POS (2026) and listed among the many Greatest Locations to Work in Lodge Tech for six years working by Lodge Tech Report.
